If you are a business owner, you probably spend time thinking, "I just want more customers". Simple enough thought. Customers, on the other hand, don't spend there day thinking, "I just want to be a customer at that cafe 3 blocks from my office".
ENTICING A CUSTOMER
A customer comes to you in two forms, maybe three:
1. Walking by, and being enticed by your cafe's warm, inviting atmoshere
2. Talking to a co-worker who suggests that it's worth walking 3 blocks for your food
3. You have a catering menu and you have become an attractive option to local offices
Picture the scene: a friendly looking (well-dressed) fellow walks into a cafe, and doesn't know what to do, because you aren't Chipotle or McDonalds, where he knows the drill. He has to be engaged by the staff, in a friendly, easy method,
ENTICING A CUSTOMER TO BE A REGULAR
Now, picture the next scene: a friendly looking (well-dressed) fellow walks into a cafe, and knows the drill. He is engaged again, by the staff, in a friendly, easy method. He is remembered or not, but treated like he belongs. Who doesn't want that experience? If you make the experience consistent, pleasant and, let's not forget, delicious, they will come back. If staff is not engaging, your nice looking, well-dressed fellow figures he should go to a place that appreciates his business. Simple solutions to gaining customers.