ACTIVE SOCIAL MEDIA PRESENCE AND NEWSLETTERS
When you've been in business a while you get those pangs, "I should be posting 5 times a week", "I should know what to say and what to hashtag, but I don't". Its okay. Here are three different ways to get you motivated to turn your marketing brain cells on...and, don't forget, put them into action!!
Do you know who your best followers are? They are right in front of you all day, and yet, you don't think of how you could attract more just like them. What if you spoke to the people who you know love you. that sincerity will come through. Here is an article that helps you know what you are doing.
Why should you market, and use social media? Well, to get people to return, and to reach new audiences. What' the statistic about returning customers? A good restaurant will see 75% of their customers are returning customers. So being in touch, even minimally, is better than no contact. Here is an article that digs in and helps you see that clearly. I love their suggestion that you should sign up to restaurant virtual tour--you will get new traffic just having that available to web surfers.
What do you say? You say the things that you love saying in the restaurant. Fast company created a fabulous article about voice and tone. What is your voice and tone. What are you telling guests today? "Our special is..." "Do you know that we are doing a tiki night for the vernal equinox?" If that's the buzz inside your four walls, it can be the conversation to people looking in! People are hungry for any food and restaurant ideas. Do not shy away from your voice. It's the fun of this era--that you can get the word out to your people in posts and newsletters, relatively inexpensively! Really, step in and do it!
All this to say, marketing becomes easier with time. If you don't start, then your business is probably in a holding pattern. Your staff might have good ideas. Build that habit and method to get the message out with your who, why and what.